Leading Branding Expert for Small Business

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Founders and execs find it challenging to overcome one of the largest obstacles to their company’s growth – finding and keeping good employees. What are the costs? According to an article from TLNT, Talent Management and HR, the costs associated with employee turnover, including interviewing, hiring, training, reduced productivity, lost opportunity costs, etc. are staggering…

“It is not hard to make decisions when you know what your core values are.”  – Roy Disney Why are core values important? Core Values can influence how customers, vendors and employees perceive the company’s reputation in the marketplace. Establishing strong core values can provide both internal and external advantages for a firm helping to drive…

I’m often asked the following questions from potential customers: Why should we invest in our brand? Is a branding process worth it? Will it make a difference within our organization? What is the ROI of a branding initiative? Before I answer these important questions, let’s clarify a few basics: What is a brand? Many people…

Your website is your most powerful marketing tool your organization has. Or at least it should be. It is typically the first place a new prospect visits when learning about your company. Brochure site vs. lead generating machine: which is right for your organization? The online brochure site is for brand awareness only and covers…

If you’re developing a new brand or evolving an existing one, choosing the right branding consultant is the most important decision you can make for your firm. Before signing a contract, follow the 5 Tips in this checklist: 1. Ask them to define what a brand is If their response is “A brand is a logo,…