A Leading Branding Expert for Small Business

Category: Uncategorized

Many inexperienced designers often use way too many colors in a logo design, with inappropriate color combinations or randomly chosen colors to provide a client with a large number of color options – in hopes that they will like one. This is not a strategy for success and can create amateur outcomes.  I’ve designed hundreds…

Whether you’re a start-up in the market for your company’s first logo or an established organization looking to rebrand (Top 20 Signs It’s Time to Rebrand), a strong and memorable logo is the best way to positively impact your brand’s first impression. A potential customer, client, vendor, investor or employee forms an opinion in seconds, so…

Your brand is your company’s most valuable asset. Why? Because your brand is your reputation in the marketplace. It is how your organization is perceived by your stakeholders (clients, employees & vendors). It makes sense, then, that rebranding is one of the soundest investments your organization can make. How do you know when it’s time…

Founders and execs find it challenging to overcome one of the largest obstacles to their company’s growth – finding and keeping good employees. What are the costs? According to an article from TLNT, Talent Management and HR, the costs associated with employee turnover, including interviewing, hiring, training, reduced productivity, lost opportunity costs, etc. are staggering…

“It is not hard to make decisions when you know what your core values are.”  – Roy Disney Why are core values important? Core Values can influence how customers, vendors and employees perceive the company’s reputation in the marketplace. Establishing strong core values can provide both internal and external advantages for a firm helping to drive…

I’m often asked the following questions from potential customers: Why should we invest in our brand? Is a branding process worth it? Will it make a difference within our organization? What is the ROI of a branding initiative? Before I answer these important questions, let’s clarify a few basics: What is a brand? Many people…

Your website is your most powerful marketing tool your organization has. Or at least it should be. It is typically the first place a new prospect visits when learning about your company. Brochure site vs. lead generating machine: which is right for your organization? The online brochure site is for brand awareness only and covers…

If you’re developing a new brand or evolving an existing one, choosing the right branding consultant is the most important decision you can make for your firm. Before signing a contract, follow the 5 Tips in this checklist: 1. Ask them to define what a brand is If their response is “A brand is a logo,…