White Lotus Group is a vertically integrated real estate development firm. They optimize turn-key projects from concept to delivery through a creative management process.
THE BRANDING CHALLENGE
White Lotus Group was under a lot of pressure to perform well in the marketplace. They had many products and services to promote which created confusion amongst their target audience. Their brand image was out-of-date with leadership’s ambitions. White Lotus Group needed a branding expert to step in and help guide their brand to success.