Branding and Marketing for Professional Services

Building a dynamic real estate development brand


BACKGROUND

White Lotus Group is a vertically integrated real estate development firm. They optimize turn-key projects from concept to delivery through a creative management process.

THE BRANDING CHALLENGE

White Lotus Group was under a lot of pressure to perform well in the marketplace. They had many products and services to promote which created confusion amongst their target audience. Their brand image was out-of-date with leadership’s ambitions. White Lotus Group needed a branding expert to step in and help guide their brand to success.

BRAND STRATEGY AND DEVELOPMENT
THE BRANDING SOLUTION

Utilizing the 12-Step Branding Process, interviews with stakeholders and industry research, Damon Andersen rebranded the company, including new messaging and positioning.

To support the new brand, a logo, website, graphic standard guidelines and environmental graphics were created to reflect the company’s commitment to its employees and overall results.

Our experience with Damon was outstanding in the
rebranding of White Lotus Group. Damon helped
transform our organization’s brand both internally and
externally. The process brought us closer together as a
team so everyone understood the new messaging and
overall direction.

Ashley Kuhn, Executive Vice President – White Lotus Group