Giving VIP Branding treatment to a premier ticket broker


BACKGROUND

Ticket Express is an established, relentlessly helpful service-oriented ticket broker. They sell hard to find premium seating for exceptional sports, concerts and entertainment events nationwide in a fast and reliable way.

THE BRANDING CHALLENGE

Ticket Express was facing a number of local and national competitors entering their space to compete for market share. Their current identity and messaging was fatigued. They needed a brand strategy to redefine their organization. It was time for a change. They looked to Damon Andersen to help step up their game.

BRAND STRATEGY AND DEVELOPMENT
THE BRANDING SOLUTION

Utilizing the 12-Step Branding Process, strategy began with competitive research, ideal customer persona creation and an extensive graphics audit. Having a clear understanding of the marketplace and its client’s goals, Damon provided a new brand identity and supporting brand elements to help Ticket Express distance their brand from commodity forces.

Without going through this process we would have
continued to recreate our old marketing efforts over
and over again to little avail. Damon’s branding process
helped us build a solid brand foundation to help
connect with our main audience.

Becky Edwards, Vice President – Ticket Express