Leggoons is a graphically obsessed, vibrantly patterned swimwear and board short company that was extremely popular in most of the nation in the late 1980s. At their height, they rivaled Ocean Pacific and Hobe in the marketplace.
THE BRANDING CHALLENGE
The company filed for bankruptcy in the 1990s. Owner and Entrepreneur Chad Carr purchased the rights a few years back and started the process to bring Leggoons back to a growing and evolving board short market. Leggoons looked to Damon Andersen to establish its presence in a competitively crowded marketplace.