Your website is your most powerful marketing tool your organization has. Or at least it should be. It is typically the first place a new prospect visits when learning about your company.
Brochure site vs. lead generating machine: which is right for your organization?
The online brochure site is for brand awareness only and covers the basics about your company: who you are, what you do and who you do it for. A brochure site is perfect for a startup that is still trying to figure out its target audience and service offerings or a company that lacks resources to fund a lead generating website.
In contrast, a lead generating website is capable of generating and nurturing new business leads. It requires additional functionality such as a blog, a resource section with free content (Ebooks, webinars, white papers, e-Newsletters and/or videos), an overall content strategy, ongoing SEO (onsite and offsite), a series of CTAs, social media integration, well thought out offers and great design that reflects your overall brand.
A lead generating website is a great choice for businesses who have expertise to share with potential customers, need to find new employees, want to increase growth and profitability or are looking to increase the visibility and strength of their brand. You will need sufficient resources to fund this type of site as it is significantly more expensive to build and maintain. However, high performance websites can receive three to four times as much traffic from search engines and considerably more leads on average.
• Branding Process [Video]
How Damon Can Help:
Damon can help your firm launch a new brand, rebrand an existing organization, connect emotionally with buyers, build your reputation and increase your visibility in the marketplace. Ask about our Brand Accelerator Program and start building a strong brand that drives sustained growth.
Damon Andersen is a branding expert at Damon Andersen, LLC. Damon helps founders and CEOs of professional service firms attract and retain top talent. His proven and proprietary branding process helps firms clearly define their brand, differentiate themselves from their competition and help make an emotional connection with their target audience.