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“It is not hard to make decisions when you know what your core values are.”  – Roy Disney Why are core values important? Core Values can influence how customers, vendors and employees perceive the company’s reputation in the marketplace. Establishing strong core values can provide both internal and external advantages for a firm helping to drive…

If you’re developing a new brand or evolving an existing one, choosing the right branding consultant is the most important decision you can make for your firm. Before signing a contract, follow the 5 Tips in this checklist: 1. Ask them to define what a brand is If their response is “A brand is a logo,…